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The Agency
Empowering you is our Love
Language.
Our mission is to empower you with strategic marketing insights and creative solutions, redefining the industry's narrative. We blend our passion for innovation with market expertise to elevate salon businesses. Our commitment is to inspire growth, foster creativity, and shape vibrant brand identities, creating a dynamic space where hairdressers thrive in the artistry and business of beauty. Together, we sculpt success stories that resonate, making an indelible mark on the ever-evolving landscape of the hairdressing industry.
Meet Britt,
our CEO
Britt, a seasoned pro in business expansion and leadership development, also boasts over a decade as one of NYC's most sought-after colorists. In the earlier years of her career, recognizing the keys to success in the artistry of hairdressing, she became booked months in advance with a year-long wait list, outpacing even doctors and lawyers. As a former regional manager for five salon teams spanning the east and west coast, her focus on sales growth, culture building, and leadership development set the stage for her 2018 venture—Palms Salon. Applying her proven strategies, Palms Salon swiftly became one of NYC's premier hair salons. Britt's dedication to in salon mentorship, applying her business building systems and processes, branding and digital marketing led to a recognizable brand, housing top talent, and a stellar 5-star reputation across all platforms. Palms Salon experiences consistent spine-chilling growth. A true testament to Britt's capabilities, in 2020, founding Beautè Factor was simply inevitable. Catapulting salon owners and independent stylists toward unparalleled success through an unshakable dedication to uplifting others. In every venture, Britt's mission is unwavering—to serve others first, leaving an enduring impact and empowering businesses to thrive. With an unmatched ability to spot potential, Britt ensures every diamond in the rough shines as intended.
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